Values are the things that, to us, are intrinsincally valuable or desirable.
We all have developed a unique system of values that determines how we feel about what we are doing. If we have a goal that is at odds with our values we won’t be happy and fulfilled and it may be harder to reach it because we will have more resistances.
Setting up a goal that is congruent with our values leads us to be more satisfied and successful in reaching it. In working to reach the goal we feel connected with our essential self, with who we really are. That’s why even when it requires lots of hard work, it feels so much more easier than working on a goal that doesn’t really “make sense” to us.