I just listened to this great talk about what can happen when non- profit efforts are missing their goals because of a lack of a customer-centered marketing message.

Watch this. It is short and  it will open your eyes.

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? “Reformed marketer” Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

[ted id=1228 lang=eng]