I just listened to this great talk about what can happen when non- profit efforts are missing their goals because of a lack of a customer-centered marketing message.
Watch this. It is short and it will open your eyes.
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? “Reformed marketer” Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)
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