Is social Networking good for your Small Business ?

Here is business expert Seth Godin. point of view: [youtube=http://www.youtube.com/watch?v=OujgPgNCLvk] When I attend a Cocktail party I have to start with small talk before I can find out if we can create a deeper connection. I do the same with my Social Networking. Since I started to use those services: I got invited to talk [...]